The Power of Pinterest
The Power of Pinterest
ONLINE IS HUGE! It’s a world that you need to understand, especially if you want a chance to stand out to the modern generation of Brides. The engagement is all over social media, the congratulations comments are rolling in, and you can rest assured that they’ve already picked out the dress they want. The thing that ties all this together? It’s probably all happening on their phones.
In a world where Instagram rules and most content receives no more than a view or a ‘Tap’ to like, it’s not enough to just have a beautiful picture halfway down the suggestions feed. Your content needs to be at the forefront – right where the Bride is looking for it.
Pinterest is one big online mood board – and in the wedding industry, mood boards are HUGE. Pinterest is designed to display an ideal; a way for potential clients to arrive at your website purely by clicking on what they love most.
Your social media presence is all about reputation, and as a wedding entrepreneur you already understand the power of a good recommendation. You are as much your own brand ambassador as the service you provide, and harnessing the power of Pinterest marketing is a way to showcase this.
When people use Pinterest, the goal is not to build up likes and comments – in fact, it’s not even about direct interaction!
PINTEREST is a SEARCH ENGINE just like GOOGLE!
Specifically for people who like pictures, are searching for inspiration and shopping. Pinterest is more a discovering form of purchasing then Google is. It’s a place where anyone can search for anything, and the Pinterest fairies will show them the closest thing to what they searched for. That’s where the dreaded Pinterest SEO comes in – the more keywords you can match to what people search for, the more likely it is that Pinterest will show them YOUR pins.
After all, what good is it to offer the world if you can’t get people to look at it?
Picture this, a potential wedding client is looking for floral arrangements in ceramic vases – a product you offer as part of your fine art wedding business. When the Bride-to-Be searches Pinterest using keywords such as ‘ceramic vase’, a good Pinterest SEO on your own Pinterest profile will eventually bring her to your pins. It may be through related search results; it may be through re-pins from other Brides she follows. Whichever way she arrives at your page, she likes what she sees – and ends up on your website.
Of course, this chain of events depends on how much time and effort you have put into making the process as streamlined as possible, but the opportunity is there to gain some real website traffic and capture the potential brides who may, in fact, become your future booking wedding clients. Don’t have a Pinterest keyword strategy jet? CLICK HERE to read more about it and start creating your keyword marketing strategy.
People using Pinterest are there to be inspired, and it’s your job as a wedding vendor to inspire. Pinterest was made for visuals, and in our industry, visuals are our best asset and marketing tool!
By working with you to understand your business in its entirety, my Pinterest management strategy starts from the ground up as we establish your online presence and build a strong and beautiful profile. With everything available from a start-up contract to an ongoing monthly management service, I will transform your Pinterest in line with the strategy we design together; allowing you to understand your Sales Funnel systems and customer touchpoints, conversions to sales, and the benefit of valuable posts that build a strong visual reputation.
After all, Pinterest is a showcase; an opportunity for you to show your unique content– every single day to thousands of potential wedding clients. Get your branding out in the open on a platform that was designed for the sharing of beautiful pictures, and commit to building a presence that will secure you as a recognized influencer in the wedding industry.