5 Reasons Why Every Wedding Entrepreneur should be on Pinterest.
5 Reasons Why Every Wedding Entrepreneur should be on Pinterest.
As a wedding entrepreneur, you have probably heard of the power of Pinterest. Whether it’s a Bride pulling out her Pinterest board to show you her latest decoration or styling ideas, or a re-pin that someone showed you because “oh isn’t it simply perfect!” Pinterest is everywhere and has huge potential to book more clients and increase sales. In this blog post, I will tell you the 5 reasons how Pinterest marketing can help you grow your wedding business.
1. Pinterest and weddings are best friends!
We can’t escape the fact that Pinterest is everywhere and is inspiring brides to want the picture-perfect wedding that can only be achieved with unlimited budgets and time scales. So how can you make Pinterest work for you and your business? After all, the potential can be huge if you as a wedding vendor use it for your marketing.
2. Pinterest is in it for the long game.
Pinterest is a long game. If you ask an Instagram lover to rate their success today, they will say that a post is only successful if it receives a high amount of likes in a short period of time. That’s not how Pinterest works at all.
Pins last forever on Pinterest. While followers will see your content Pins straight away on their feed, a chain reaction will expand the reach way beyond your direct interactions and your Pins have the potential to being seen months or even years later. This alone should show you the potential Pinterest has for booking clients not just now but way down the line.
3. Content and style based.
Brides use Pinterest for their wedding planning and search for the perfect wedding vendors. With an image-heavy attitude to content, boards are created for every part of a wedding and can become crucial to the overall design of your brides BIG day. Creating Pins and boards in your unique style is the best way to attract your ideal client. Showcasing exactly what you can offer and demonstrating why you’re the best person for the job. Are an important part of your Pinterest marketing strategy.
4. Increasing Your Website Traffic
Research shared by Shareaholic pinpoints that 5% of all referral traffic to websites originates in Pinterest. With stats like that, who are we to turn our nose up at Pinterest? If your content is click-worthy with links to real products and services on your website, sit back and watch the traffic come streaming in!
Want to know how to optimize your website for Pinterest?
5. Increasing Engagement
It’s what we all want – an engaging audience that will help secure our reputation as a fine art wedding vendor worthy of a booking. As soon as the ring lands on that finger, chances are the Bride will already be planning the big day in her head, and Pinterest is the most likely place where those ideas and thoughts will end up. Pinterest is not only a way to market your services but is also an opportunity for you to identify what your common users are searching for and re-pinning. Spend time exploring the boards created by your target audience and then showcase your own content accordingly.
To all the wedding vendors out there I say this; Pinterest marketing for bridal business owners is not something you can ignore. Need help with how to approach a successful Pinterest strategy?
A successful Pinterest presence is underpinned by funnel systems, sales conversions, and great content – something which my Pinterest management service offers in full. When you work with me, the end goal is a strategy we create together, with a focus on who you are as a business and how we can use Pinterest to your unique advantage.