Pinterest Bridal trends and marketing tips for 2020
Pinterest Bridal trends and marketing tips for 2020
What you should focus on in 2020!
Created as a search engine for images, Pinterest is a platform that reflects the thoughts, inspirations and creative ideas of its millions of users. With thousands of different trends spanning across different group boards, and individual profiles, as a business tool Pinterest is one of the most valuable marketing supports available today; introducing your brand to new users and ensuring your content remains relevant in the long run. And as a small business owner in the wedding industry, staying relevant and keeping your business’ visual representation refreshed is truly important to your success.
Pinterest marketing in 2020 is set to continue to grow in line with societal and cultural trends, picking up everything from the shift in our dietary preference, to the worldwide increase in international travel destinations, and of course the growing interest in rural and outdoor weddings. Often, Pinterest trends will in fact inform brand new product ideas and marketing styles, as small businesses are becoming increasingly effective at following the trends of their audience and understanding what their target market is looking for and searching for.
In this blog we will look at the Pinterest trends of 2020 from the perspective of the bridal and wedding marketing, providing you with tips for your Pinterest marketing and how to keep each post interesting and relevant.
WHAT WILL YOU LEARN:
It’s all about posting!
Repinning
Optimizing your Pinterest boards
It’s all about Video
Connecting your socials
It’s all about posting!
The first and probably most prominent of our Pinterest marketing tips as we head into 2020 is this – post regularly, post consistently, and post effectively. As a small business owner in the wedding industry, posting regularly is the easiest and most effective way to keep your branding in the forefront of your audiences’ feeds. And to take this one step further, an understanding of your audience will enable you to not only see what kind of content they prefer but will also allow you to recognize what time they are online and interactive. Pinterest marketing in 2020 recognizes the value of a regular Pinner, and so employing the support of pre-scheduling apps is a great way to make sure you post at the right time for your audience.
Repinning
Another Pinterest marketing tip for 2020 is based on the value of re-pinning. Seen an interesting post that links to your own brand and business? Share it. Not only will this enhance the value of your profile, but it will also introduce you to networks that you may have otherwise never interacted with.
Optimizing your Pinterest boards.
Optimizing your boards for search is one of Pinterest’s gifts to you as a business user – allowing you to be discovered by new users and add value to your area of business. As a creative in the wedding industry, you will know that much of your power is based on great images and your ability to inspire Brides-to-be. The best way to do this is to first break your content into different sections, and then come up with some short and descriptive names for each of these sections. These sections will ultimately become your boards; and as a Pinterest marketing tool in 2020 will allow your audience to identify specific areas of your product line or business.
For an added boost, update your boards according to the season – whether it’s those Winter Weddings, Spring/Summer floral arrangements, or the best wedding dresses of 2020. Identify the Pinterest trends of 2020 in your own market, and embed those trends into your marketing plan.
It’s all about Video!
Video pins are an interactive and unique way to engage with your followers and provide a great way to ensure your content is adding value to users’ homepages. Introduced towards the end of 2018, the popularity of video pins has been growing over the last year and as such is one of 2020’s hottest new Pinterest trends to increase your brand visibility and usability.
Connecting your socials
Our final tip for Pinterest marketing in 2020 is to link your social profiles to your Pinterest. By linking your profiles together, any of your Pins that a user shares to their own social pages will be attributed back to your Pinterest profile. That means that any impressions, likes, comments or shares will enhance and boost your Pinterest and provide a priceless endorsement, as well as introducing your brand and profile to users or potential customers on different mediums.
Pinterest has long been a destination for individuals and couples planning their wedding. From color schemes to seasonal trends, budget decoration ideas, and luxurious accessories, the visual search engine design of Pinterest makes it the ideal go-to when it comes to planning a wedding or other big event. And as we move further into 2020 this is only set to grow, with 2020 Pinterest marketing trends reflecting the most popular ideas around the world.
To many Pinterest users both old and new, the new year can seem a daunting time. Should you be employing new online marketing techniques and refreshing all your online content, or should you instead focus on the actual business proposition and your products? If keeping your Pinterest profile relevant and effective is something you don’t feel able to give 100% to right now, my Pinterest management packages are available to support and enhance your existing profile; in line with your existing strategy. Get in touch for more detail on how to use 2020’s Pinterest marketing trends to your benefit.