How to use Pinterest for your Business – 4 Tips for Business Creatives
How to use Pinterest for your Business.
4 Tips for Business Creatives
How to improve your Business!
By the beginning of 2019, Pinterest had logged and published its active user base at a whopping 291 million, with one-third of those users operating in the USA and the remaining two-thirds spread out across the globe. For creative businesses that means one thing – the opportunity for Pinterest marketing really does resonate on a truly global scale.
With such huge opportunities, it can be easy to become daunted by the idea of global growth, and that’s why we’ve put together these Pinterest tips for creative business owners, to act as a step by step guide to world domination (within the realms of Pinterest marketing!).
For users and customers of creative ideas and products, Pinterest is sort of like a search engine – guiding them towards products they like, the content they will find useful and creative businesses that they can trust. Using Pinterest for your business opens up a world of individuals who are looking for what you have to offer – you simply have to know how to reach them and how to capture their attention. So, without further ado, here are our top 4 tips to using Pinterest for your business:
WHAT WILL YOU LEARN:
Converting browsers to buyers
Capturing your target audience
Share and Share Alike
Get to know your audience
Tip 1. Converting browsers to buyers.
One of the best things about Pinterest is that it’s user friendly, eradicating the need for you to spend precious time and resources on streamlining the buyer experience for your customers. In short, Pinterest has done it for you.
We can all think of a store we’ve gone into, then turned straight back around when we realize what a jumble it is. Your online presence is no different, and an easy to navigate website journey should be viewed much like a well laid-out store. If traveling from a Pin through to the product page and on to checkout is easy, the customer is more likely to persevere.
Tip 2. Capturing your target audience
Using Pinterest for your business first relies on you knowing your audience. After all, sharing Pinterest tips for creative businesses is one thing, but if your business proposition isn’t clear and you don’t know what your customer looks like, no amount of Pinterest marketing will help you sell your stock. That is because marketing on Pinterest is a very tailored thing.
Once you’ve identified your ideal audience, create great Pins that will attract them – and link those pins back to your site. Know your audience – know what they’re looking for – help them to get there. It’s as simple as that!
Tip 3. Share and Share Alike
Pinterest is all about sharing not only your own Pins but also others Pins, while linking back to their own profile. Think of it like this – if someone shares your Pin to their own network, they’re introducing your profile and brand to their entire bank of followers. That’s what we call FREE marketing and it’s one of the best things about Pinterest. Make sure your Pins are easy for others to share, both in terms of style, substance and backlinks, and watch the shares come rolling in.
Tip 4. Get to know your audience
We’ve already said how important it is to know your audience, but it doesn’t stop at simply knowing what they like. A full strategy for marketing on Pinterest will enable you to understand what that target audience is searching for, what other types of content they are sharing, and what is trending. By understanding your audience’s demands, you can start to create products and content that solve those questions, demands and issues.
The four Pinterest tips for creative businesses work hand in hand with a Pinterest and online marketing strategy, by enhancing your customer’s journey through the various social platforms. For support creating a Pinterest profile that will help your business, my management package works alongside your existing strategy to create a plan to refresh your content, your products and your conversion rates.