How to use google analytics for your pinterest marketing strategy
How to use google analytics for your pinterest marketing strategy.
4 Tips for Business Creatives
Analytics. Strategy.
You’d be forgiven for thinking we’re talking about planning to take over the world. Though not quite that extreme, what we are doing is overhauling our Pinterest profiles, using expertise gained through Google analytics for Pinterest marketing. After all, Google knows everything, right?
WHAT WILL YOU LEARN:
Why Google Analytics
Tracking your audience from Pinterest to your website.
How to use Google Analytics
Why Google Analytics
You already know that Pinterest is a fantastic way to get people engaging with your brand and your products and that it’s a portal to get new customers onto your website. But what does this mean for your sales numbers?
There are different ways of looking at how important Pinterest actually is, and the most obvious way is Pinterest analytics which provides detailed insight into which pins are performing best and receiving the most clicks. But what happens once that person has clicked away from Pinterest and arrived on your website?
That’s where Google Analytics comes in, and why Google analytics for Pinterest marketing is about to become your new best friend.
Tracking your audience from Pinterest to your website.
How many of your website visitors start their journey on Pinterest? Understanding this information using analytics is initially a bit of a puzzle, with Pinterest popping up across a number of categories with no obvious correlation between any of them. Let’s break it down.
Google analytics actually tells us how much traffic Pinterest is sending to your site, and most importantly whether those visitors are converting into customers. After all, it’s all about the customers, right? This may be the most important piece of information on the surface, but Google analytics actually goes even deeper than that, reporting on how visitors behave on your site and what journey they do – how long they stay on each page, what kind of searches they perform and how many items they click on. Are they browsers or impulse buyers? You’re about to find out!
Understanding this data can not only help you understand your customer better, but can allow you to determine how well your Pinterest marketing is doing at attracting the right customers. Basically, using Google analytics for Pinterest marketing enables you to make informed decisions – and that’s really good for business!
How to use Google Analytics.
So, how do we track our Pinterest fans using Google analytics? The first step is to connect your website to Google Analytics – then you need to hunt down those Pinterest numbers. In the Google analytics acquisition report, look for ‘All campaigns’ and select a campaign you worked on across a few different social channels. How did Pinterest perform compared to Instagram? Not only is this super interesting, but it will also help you plan campaigns in the future by seeing what kind of content works on different platforms. Clever, huh?!
Now to the pins themselves. Inside that campaign you’re exploring, click on Pinterest – once in there you have an option to add a “secondary dimension” and then “Ad Content”. And voila! All of the related pins will suddenly appear, allowing you to see how many were viewed, clicked on, shared and so much more.
Now you understand the value of Google analytics for Pinterest marketing, it’s time to use it to your advantage. Start designing your strategy around what has worked in the past. Do you audience like visuals? Quotes? Tips and Tricks? Whatever style of content brings them to your website, it must be doing something right!
Pinterest marketing is a minefield or potential numbers and strategies, but don’t fret! With my Pinterest management system, we can work on implementing Google analytics and other tools together, with a tailored package created in line with your requirements and business visions.