How to create multiple Pinterest pins for your blog post.
How to create multiple pins for your blog post.
Why you should create multiple pins for your blogposts!
There are a few reasons why you should be creating multiple pins of your blog post. One of those reasons is that Pinterest loves FRESH content. So creating multiple pins of one blog post will enhance your audience reach and Pinterest SEO.
WHAT WILL YOU LEARN:
Why multiple pins?
Get creative!
How can you create multiple pins?
Why multiple pins?
So, why should you create multiple pins of your blog posts? Next to fresh content, blog post pins are an easy way to increase the shelf life of a particular blog without having to keep rewriting it. Blog post pins are in fact one of the easiest ways to send interested readers to your website and blog.
Another important reason is to test which pin is converting best with your particular audience. Creating multiple pins of one single blog post can show you which template, colors and call to action converts best.
Get creative!
For wedding creatives such as ourselves, Pinterest content not only has to capture the eye of potential customers, but it has to stand out and look better than the competition. After all, how many times have you opened a wedding Pinterest board and been confronted with handmade stationery, white bouquet and blush bridesmaid gowns? Standing out isn’t easy.
How can you create multiple pins?
“Okay great… how do I do it?” I hear you ask! Pinterest is a haven of content created and shared by businesses like yours. It’s a search hub of inspirational and visual content, backed up by descriptions and links that can direct the user towards the products or ideas they are looking for.
Firstly, create 3 unique templates and include different kind of fonts and colors. Now choose up to 3 photos and add them to the templates you have 9 templates in total now.
Add 3 different call to actions and headlines to each photo set. This is to ensure that three different audiences are attracted to your content. If you’re a wedding creative selling flower bouquets for brides, your target headlines might be tailored around ‘natural arrangements’, ‘white and green flowers’ and ‘spring wedding bouquets’ – three different headlines but all linked to the same content.
If, like so many small businesses, you haven’t yet embraced Pinterest content as a valuable marketing tool, this is your chance. With the wedding season looming in the not-so-distant future, putting a Pinterest strategy in place to support your activity and content plan is a step worth taking. My Pinterest management support package works alongside you to create and deliver a strategy in line with your existing business strengths, identifying needs across the business and plugging the gaps in your online and social presence.