How to use Pinterest for your Wedding Blog.
How to use Pinterest for your wedding blog
Pinterest and your wedding blog.
Making sure your wedding blog is in the right place can mean the difference between big business, and getting lost in the crowd. As a wedding business owner, you probably know all about wedding fairs, email marketing and your website – but how much time are you putting into your social presence? And most importantly, how much of that time is going towards Pinterest marketing?
Driving valuable visitors and potential customers towards your blogs and products is the mainstay of any small business owner, and within the sector of weddings we all know that competition can be HUGE.
My Tip for standing out from the crowd? Direct your focus onto the number two driver of social traffic across most sectors – Pinterest.
WHAT WILL YOU LEARN:
Why use Pinterest.
How to use Pinterest to create traffic.
Turn your wedding blog content into pins.
How to pin your blog pins.
Why use Pinterest.
The value of Pinterest marketing lies in customer experience. Acting as a search engine for visual content, Pinterest allows a user to type in whatever comes to mind, and end up with all the results linked to what they searched for – for wedding business owners, that tends to be where our SEO and audience knowledge comes in. After all, weddings are both a huge and a niche market at the same time, catering across all manner of preferences and opinions, but entirely focussed on one thing – that perfect special day.
So how do you use Pinterest to create traffic to your wedding blog?
The first and foremost driver of any online activity is a good user experience. If the journey towards your website or products is overly complex, or if your Pin is difficult to share, users won’t share your content and they most likely won’t come back. It’s as simple as that. This starts with the visual shareability (basically, how good does it look and will people see value in sharing it), and is followed closely by easy links that will drive viewers back towards your profile.
Pinterest marketing was designed to encourage sharing, but at the end of the day, the real value for you lies in driving traffic back towards your own profile and website.
Turn your wedding blog content into pins.
Now we come to the wedding blog content itself and turning that into a great Pin. This requires some practice and you will soon learn which kinds of content attract the audience you’re targeting, but until then we recommend opting for multiple Pins with different styles; sharing the most valuable and interesting elements of each blog so as to capture the essence and provide the Pinterest user with something that they will find useful. Not only will they remember your material, but they may be encouraged to click through to the full article to read more of your wedding blog. Job done.
How to pin your blog pins.
Lastly, we come to the pinning of your blog-inspired Pins. As a wedding business owner, you will likely be following or at least have an awareness of other Pinners and boards – whether they’re competitors or sources of inspiration. What you’ll notice is the crossover of content from one to the next; with some of the best Pins popping up multiple times, both on personal boards and on group boards. Essentially, they’ve gone Pinterest viral.
Posting your Blog post Pin onto every relevant board will not only enable different audiences to see it, but it will increase the likelihood of it being shared with wider networks, as followers of your different boards will likely be interested in different styles of content. Your job is to unite them with your fantastic content, whether you do this via your own boards and networks or try reaching out to group board pinners. These strategies take time but reaping the benefits of a wider audience cannot be underestimated.
If you still need support with your Pinterest marketing and using Pinterest to share your wedding blogs, I’m here to help. My Pinterest management package not only covers off great content and tricks of the trade, but also helps you to devise a strategy based on your existing profile and your company vision.