How to write Pin Titles.
How to write Pin Titles.
It all starts with those few words!
Would you submit an entire story or essay without first adding a title? Everything, even this very article, is summed up with a few short words that give the reader a glimpse into what is to come; and Pin titles are no different.
In this article, we explore the value of Pin titles and look at why they are so important, not only to valuable Pinterest marketing in the most basic respect but also to your backend Pinterest SEO and SEO optimization.
At the beginning of 2020, Pinterest made Pin titles a requirement for every single Pin you upload to your profile. So, if you don’t already know everything there is to know about to writing a great pin title, now is the time to learn.
WHAT WILL YOU LEARN:
What is a Pin title?
How to write a Pin title.
How to choose keywords for Pin titles.
What is a Pin title?
A Pin title is essentially a basic summary, presented in bold on your Pinterest Pin description, that provides the relevant context around your Pin. And your job is to make the user want to click through and learn more.
A title gives your Pin some meaning behind the image – some context and background that can help both a user and Pinterest itself to understand what your Pin is all about. When it comes to being Pinterest SEO friendly, anything that makes Pinterest deem your Pin worthy to display as part of a relevant search result is good, and fairly soon the site will be ensuring that every Pin provides that information with compulsory Pin titles.
How to write a Pin title?
The big question – what does your Pin title need to tell the user?
First, you should include the most essential of keywords – without simply repeating your description. Your title should read as if you were speaking it aloud; not stuffed with keywords and relevant terms, but rather a fluid sentence that depicts exactly what the Pin is about. Whereas sites like eBay encourage as much basic detail as possible in product titles, Pinterest titles should read naturally.
TIP; including the word ‘click’ will actually have a negative impact on your Pin’s visibility. Pinterest can pick up on the word and will use it against you. Don’t succumb to clickbait!
How to choose keywords for Pin titles.
Your Pin title should reflect something that your audience wants – it should solve a problem for them, and lead them towards great content that they will find valuable.
One of the best ways to find out what it is your audience is looking for is to use your search bar and type in words linked to your area of business. The recommended and suggested search terms will lead you towards the area’s most commonly searched by the audience; using your own Pinterest marketing and SEO for your benefit.
When it comes to the finer details around your Pinterest strategy and marketing plans, my Pinterest management packages provide expert guidance as well as tips and ways to progress from a good profile to a high-converting successful business. Get in touch today to find out how I can support your Pin titles and other areas of your business.