How to book a destination wedding using Pinterest. 5 Tips you can implement right now!
How to book a destination wedding using Pinterest. 5 Tips you can implement right now!
It’s time to book that destination wedding!
As a wedding photographer running your own business, I know that the demands can quickly build up and become quite overwhelming. Managing everything from bookings to briefings, the photography itself and the endless editing afterward, wedding photography is a big task – but it’s also big business. And with the rise of destination weddings looking set to continue over the coming years, the opportunity to capture beautiful snaps abroad should not be missed.
So many wedding professionals these days are sick of the so-called “Pinterest Wedding” – with natural but perfect decoration and rustic but modern vibes requested at a fraction of the realistic price. You spend your life negotiating with clients rather than getting down to the real detail – what do they really want to capture from their special day? With that being said, marketing on Pinterest can prove invaluable when guiding your clients towards their perfect destination wedding – all you have to do is know how to use the tools effectively.
WHAT WILL YOU LEARN:
Create attractive destination wedding Pinterest boards.
Create destination wedding-specific marketing.
Tell people that destination weddings are something you specialize in!
Use blog posts to share your favorite destinations.
Create destination wedding pins.
Create attractive destination wedding Pinterest boards.
Pinterest is, first and foremost, a search engine by which you can guide potential clients towards your products and ideas. And if that’s the case, why not your ideal destination locations too? The best way to encourage a future Bride to consider a destination wedding is to showcase some of the best, and as a destination wedding photographer, you most likely have a plethora of stunning examples right at your fingertips. My advice? Use those pictures to create dream wedding destination boards, and show those couples exactly where they COULD be saying their vows.
Create destination wedding-specific marketing.
Often you sign up for email marketing because you’re interested in one area of a company’s business, only to find you start receiving every piece of marketing they decide to send out. This one sits under the online marketing umbrella, but only once you’ve captured them – and that requires some savvy marketing on Pinterest. Create pins with valuable content that links to destination weddings – think checklists, freebies, giveaways, and top travel tips – and encourage downloaders to sign up to your destination wedding email list. You get engaged potential customers – they get the content they’re interested in. It’s a win-win!
Tell people that destination weddings are something you specialize in!
Far too often we see Pinterest users who advertise and showcase beautiful locations all around the world, only to then reveal that the photo was captured by a fellow destination wedding photographer and that they themselves are not available in this area. Destination weddings are a fantastic opportunity to broaden not only your portfolio of photos but also your web of networks, and the best way to let people know that you’re available to work with them is by telling them on your Pinterest profile. After all, that is what the profile bio is there for!
Use blog posts to share your favorite destinations.
If some wedding locations you’ve worked in were better than others, share that knowledge! As a wedding photographer, clients will always be looking to you for guidance about the best sources of lighting, the best angles, and the most natural poses. So why not guide them towards the best backdrops as well? Another great way to share the best destinations is to partner up with suppliers and wedding creatives in your selected areas, creating package ideas for a Bride and Groom to look at. Trust me, it’s much easier to picture the perfect destination wedding in Tuscany if you know that there are great florists and caterers available too!
Create destination wedding pins.
This one’s all in the optimization – and by that, we mean hashtags, keywords, and locations! Don’t forget everything we’ve taught you about SEO!
If you’re still struggling to tailor your Pinterest profile towards destination weddings and are looking to diversify your content, my Pinterest management package is made for you. Get in touch today for guidance, support, and further information.