How to optimize your Pinterest in 2020.
How to optimize your Pinterest in 2020.
It’s all about fresh content!
When it comes to social platforms, the aim of the game is to attract, nurture and convert interested users into long-term customers. Pinterest, in particular, has the power to reach millions of users who search the platform every single day, looking for new ideas, inspiration, and products and services that provide for them just what they’re looking for.
Converting these Pinterest users into website traffic for your business is all about clever Pinterest marketing, which focuses not only on attracting their attention, or even on pushing through the sales funnel to buy from you. It’s all about customer retention.
The easiest way to increase your Pinterest traffic and convert it into website traffic is simple - regularly and consistently post new and valuable content. Fresh content is heavily favored in the backstage Pinterest algorithm, and when it comes to your Pinterest marketing, keeping it new is the best way to keep your content updated and in the direct line of sight for users; whether it’s a new product, new deal, new blog or even a whole new website page to market.
WHAT WILL YOU LEARN:
What is fresh content?
What counts as a fresh pin.
The benefits of sharing fresh content.
What about Repinning Pins.
What is fresh content?
In less technical speak, fresh content is new Pins and new pictures – the kind of content we all know that Pinterest users love. Visual Pins can link through to any kind of content you like and are regularly what draws a user in before they decide to click through and in turn, increase your website traffic. What you need to remember is that you can use the same link over and over again – as long as you attach it to a new image each time, Pinterest counts it as fresh content.
Top Tip: Simply altering the description and Pin title will refresh your content in a sense and is worth trying as part of your Pinterest marketing strategy, but is not necessarily the best way to ensure fresh content is being reviewed by Pinterest.
What counts as a Fresh pin.
Creating multiple pins of a single blog post counts as fresh content. Think like A/B testing, using different images and different text overlays.
Think about your users and those you want to convert into customers – what do they want to see? How can you keep your content fresh and interesting for THEM.
The benefits of sharing fresh content.
That algorithm we all love to hate, does place value on both fresh content and relevance. The most recently posted and relevant content will be displayed first both in the home page feed and search results of a user, so the benefits are really pretty clear. If you want to increase website traffic and ensure a steady stream of Pinterest traffic, you have to keep it fresh.
What about repinning?
Repinning the same pin over and over again doesn’t count as fresh content. In the main part, content that has already been posted once will not be distributed as widely as fresh content.
What’s the one thing you can do to increase Pinterest traffic in 2020?
In conclusion, give your audience fresh, valuable content and design a Pinterest marketing strategy that will make users WANT to click through to view your Pins and become part of your website traffic. Use keywords, hashtags, relevant boards and of course great images, and start building a profile that is good for your brand and business.
The best accounts and biggest success stories achieve their growth naturally, so don’t look for shortcuts – put the work in and the customers will start to come.
My Pinterest management packages can help you design a plan that supports your existing presence on Pinterest, and focuses on the next steps you need to take to increase website traffic and achieve real growth. I’m all about finding out which processes work for you, by taking the time to understand your business plan and working out how Pinterest can fit into that. Get in touch today to find out more!