How to read Pinterest Analytics.
How to read Pinterest Analytics
The magic of Analytics!
Analytics is one of those words that has some people running for the hills. It sounds technical, it means something different in every industry… and it’s a weird one to spell. But it’s also hugely beneficial in terms of understanding how successful your Pinterest marketing is.
Pros and cons, right?! So, what’s changed and how can Pinterest analytics help you?
WHAT WILL YOU LEARN:
How to start with Pinterest Analytics.
It all starts with a Pinterest Business Account.
How to read Pinterest Analytics
How to start with Pinterest Analytics.
Pinterest analytics are, first and foremost, easy to use – so you can relax for now! With a simple design, the analytics platform works by showing you activity from the last 30 days, focussed on areas such as which of your pins are being reposted and saved, what devices your active users are working on, and how much of your traffic has been paid vs. organic.
If you’re a complete novice then here are some analytics definitions to help you get by:
• Impressions = the number of times your pins appear on various newsfeeds
• Engagements = the number of interactions your pin has received
• Closeups = the number of times someone viewed your pin closeup
• Saves = the number of times your pin has been saved to someone’s board
• Link clicks = the number of times people have clicked on your pin through to your website
• Organic content = any activity that occurs on pins that link back to your website or account
• Paid content = pins promoted by you as part of paid campaigns
It all starts with a Pinterest Business Account.
Now we’ve covered the boring definitions, how do we actually make them mean something?
First up you have to make sure your profile is a Pinterest business account. Pinterest analytics platform only monitors business accounts with an invested interest in the performance of their profile and pins, so making sure you complete that profile conversion is essential.
One of the most useful features included within analytics is the insight into both organic and paid activity over a specific time period. To do this is pretty easy, you simply use the filter column and specify if you want to see the data from your Organic content or your Paid content. Then, once you understand what types of data are important for your business, you can start filtering it!
How to read Pinterest Analytics
In order to filter your data into what you really need, it’s helpful to have an idea of some of the knowledge you want to gain from it. Some of the top marketing questions that the new Pinterest analytics seek to answer are:
• Which of my Pins are generating the most traffic to my profile and to my website?
• Which of my Pins are receiving the most engagement?
• Which devices are people using to view my content?
• Do all my links work – to my website and my other social media pages?
• Is my Instagram content performing well on Pinterest?
(NOTE the last one which is particularly important, as it’s up to you to claim your linked profiles and website, and connect them to your Pinterest profile!)
Now you’ve got a handle on how to use Pinterest analytics, it’s time to start using it to your advantage. Are the majority of your visitors and active users viewing your content on a mobile? Make sure all your pages are mobile-friendly, with larger text and bright visuals. Is one particular style receiving more engagement than another? Start designing all your pins in that style.
The simple fact is this – the new Pinterest analytics are as useful as you choose to make them. Enter into the analytics world with some direct questions, and Pinterest will help you answer them. And if you still need support, you’ve come to the right place. My approach to Pinterest marketing is strategic and tailored to each business and individual, ensuring a unique approach that works for you. With my Pinterest management support, we can use Pinterest analytics not only to learn but to earn.