Drive traffic to your wedding blog with Pinterest
Drive traffic to your wedding blog with Pinterest
How to grow your wedding blog with Pinterest!
As a wedding creative, you have probably heard that you need a wedding blog. Not sure why? I will tell you why it’s essential to have one for your Pinterest marketing strategy. Whether it serves to market your products and services, to offer tips for the big day or simply to share your ideas and thoughts with people who might enjoy them, the opportunities behind a successful blog can be huge.
But, no matter how great your wedding blog, without people to read it and share it, what’s the point? That’s where Pinterest comes in handy.
WHAT WILL YOU LEARN:
How Pinterest can help your blog reach.
How to make your wedding blog work on Pinterest.
How do we stand out and make people read our blog?
Provide value in your pins.
How Pinterest can help you grow your blog.
After all, your Pinterest profile is where your client base lives. Pinterest is as good a search engine as any, particularly when it comes to the wedding industry, and Brides make up an undeniably valuable proportion of the Pinterest user base; with countless wedding inspiration boards popping up every single day.
With that being said, giving the brides what they want on Pinterest results in great exposure – and it turns out that brides actually do want more than just pretty pictures.
Inspirational and educational content is key!
How to make your wedding blog work on Pinterest.
When you choose the images for your blog post make sure to check if the image is compatible with Pinterest – is it displaying correctly as a pin? Is it a vertical photo? Does it showcase what your business and blog post is about?
Install the save widget.
Another way to get user activity thriving is by installing a Save Widget from Pinterest, enabling users to save any content on your website that they like and share it; thus widening your user reach and the potential for your blog to be shared in the long run. The fact of the matter is this – too many people are forgetting that Pinterest was designed to inspire creativity. It is not a vanity platform and is much more than a mere social media platform. People use Pinterest to be inspired, and your wedding blog pins needs to do just that.
So, how do we stand out and make people read our blog?
A way of standing out is to create pins with a text overlay. You can design multiple templates and test which one is performing well and increases clicks to your website. And If you post a blog post pin onto Pinterest and find it is successful, keep track of the activity linked to it. If the activity starts to wind down or wear off in any way, a simple update of the blog pin will share it as fresh content.
Provide value in your pins.
Another thing to consider is the value of the content you’re providing. While attracting readers is undoubtedly important, by giving too much away in the Pin and description, your wedding blog post will start to lose its compelling value. Providing enough of a taster in the pin’s image and text– without giving everything away – is an art, and one that will come with time and practice.
If you’re looking for support in creating your Pinterest strategy and aligning it with your other marketing platforms and techniques, then you need look no further! My Pinterest management package is tailormade to your requirements and business needs, adopting your existing style and turning it into a successful strategy.