5 Easy steps to grow your Email list with Pinterest
5 Easy steps to grow your Email list with Pinterest
Did you know that Pinterest is a great tool to increase website traffic and growing your email list?
You already have an email list or you want to start with email marketing?
Then you can use these 5 easy steps to start growing your email list even further.
As a business professional, you work hard on getting new bookings and sell more products. You created a beautiful Instagram, Facebook and Pinterest that’s leading them to your amazing website. But what do you do to transfer these followers into clients?
This is where email marketing comes in. Email marketing is a great tool to give your potential client the extra nudge to book you.
Especially when you sell a service visitors don’t book you straight away but need some time to get to know you and your style. By emailing them regularly they will get to know you and trust that you are offering the best service for their needs.
By allowing visitors to sign up for your emails you are promising to keep in touch with them in the long-run; creating a SALES FUNNEL that journeys from an initial attraction to a potential future booking. What you have to do is make sure they sign up in the first place.In this article I will help you transfer those valuable Pinterest followers onto your email list, using the power of PINTEREST!
WHAT WILL YOU LEARN:
How to use Pinterest to grow your email list.
What are Opt-in offers and how to use it.
Choosing your email Opt-in Strategy.
Adding your Opt-in to your website.
5 Steps to create Pinterest opt-in pins.
So how do we use Pinterest to grow our email list even further?
The people who are following you on Pinterest are an engaged market. They’re the ones who are planning their future dream wedding, new interior, party and vacation with your inspiration in mind – in short, they are your target market. By creating an opt-in that is communicated directly with this audience, you are giving your brand the opportunity to interact with those who already love your content. In this case, quality is far better than quantity, and Pinterest will help to build your email list with the right subscribers.
What are Opt-in offers and how to use them.
Opt-in email marketing is a bit different than regular email marketing. With an opt-in, you offer website visitors to sign up for your newsletter by giving them something of value in return. You have probably downloaded some Freebies over the years. This is a type of opt-in email marketing.
Want to learn more about Freebies? Open the link below.
Choosing your email Opt-in Strategy
The power of Pinterest enables your pins and visuals to be shared on countless boards in countless networks, widening your reach far beyond anything you could achieve simply with email. The first step is to choose an email opt-in strategy that works for your Pinterest audience – something that they will share and see as valuable. Ideas that tend to work well include Tips, Video content, Checklists, Freebies, or even Free Trials. Offer your users something valuable.
Optimizing your website.
When you have created your opt-in offer. You can add a pop up to your website where your visitors can sign up. Or you can create a landing page for your opt-in.
5 STEPS TO CREATE PINTEREST OPT-IN PINS.
If you’re a Pinterest user already, you will understand that to stand out your pins needs to be visually pleasing and eye-catching. Creating a Pinterest opt-in is no different, and once you have chosen the value behind your opt-in, you need to make it look great.
STEP 1. Creating a Pinterest Opt-in template.
The first step is to add your opt-in to relevant pins and create pins from scratch. To attract your ideal client it’s important to create an opt-in Pinterest pin that fits their style.
You can create a pin in Photoshop, Canva or any online design program. And choose one of their templates and customize it.
TIP: Make sure to use an overlay text in your design where it’s clear what you are offering. You can even add a circle with a call to action.
TIP: Create multiple versions of your pin and change the layout, call to action and imagery. And test what resonates best with your ideal client.
See a wedding related example below.
STEP 2. Add a keyword description to your Pins.
Now that you have designed stunning pins it’s time to add your description. A good pin description has the following items.
- A clear call to action.
- A bit about you and what you do.
- For who is this pin made.
- Keywords.
- Hashtags
Start your description by telling the reader who this opt-in is made for and how they can receive it. Tell them a bit about yourself and finish with Pinterest hashtags. Don’t forget to include keywords in your description.
STEP 3. Adding the link.
Your pins are almost ready to be spread on your boards. But before you click schedule you need to add a link to your opt-in landing page.
STEP 4. It’s time to Pin.
Your pins are ready to be pinned. Make sure you spread them on multiple relevant boards and your group boards. Create a board where you will pin only your opt-in offer.
TIP: Head over to your analytics once a week and check how your pins are growing. Re-pin the best-performing ones. And if you want to grow quicker create Pinterest ads from your best performing opt-in pins.
STEP 5. Optimize your Pinterest Bio.
Add your opt-in offer to your Pinterest Bio.
FINISHED
Now it’s time to wait and let your email list grow.
Creating the opt-in is the easiest bit. Ensuring it gets the reach it deserves is another matter, and one that I can provide strategic goals and support with through my Pinterest Management package. My style revolves around finding what works for you and running with it; focussing on your unique customer journey and how your Pinterest can lead to sales conversions.
Beautiful content is only part of the journey to a successful Pinterest profile. Get in touch with me to find out more.