Pinterest Business Profile vs. Pinterest Personal Profile
Pinterest Business Profile vs. Pinterest Personal Profile
What works best for your business?
When it comes to your creative business, is business really better than personal? After all, much of the value and USP of your brand is about you and your personality, and communicating your own vision and personal highlights is just as important as running a tight ship when it comes to your business strategy. Right?
Well, as far as Pinterest for business is concerned, the two are interlinked in very much the same way. Unlike on Facebook where a business page boasts a completely different layout to that of a personal profile, on Pinterest, many of the differences actually lie in the backend and analytical view of the site, rather than its outward appearance. In short, Pinterest business profiles offer a much deeper and more structured view of who is visiting your profile, how they are visiting, and how they are behaving – and that’s information that, as small business owners, we need to be understanding.
WHAT WILL YOU LEARN:
The difference between a Pinterest business and personal profile.
Setting up a Pinterest Business profile
What are the key differences between a business profile and a personal profile?
1. Terms of Service
First things first, if they look the same to the average user, then what actually are the differences between these two types of profiles, and how does the business account create more of a Pinterest marketing user base?
Before you even get started with using Pinterest for your own use or for that of your business, you have to be aware of the Terms of Service, and this has recently been updated for business account holders. What this outlines is that to use an account for commercial purposes, for example to market a product or create sales-style blogs that point towards an e-commerce or service website, you must operate under a business account with business-specific terms of service.
In short, you don’t have much of a choice if your Pinterest marketing all comes down to commercial gain.
2. Business Username
Another key difference between Pinterest business profiles and personal profiles is the ability to use your business name as your username. This may sound small and pretty insignificant, but actually when it comes to using your Pinterest for business purposes and to grow your brand, the more airspace you can give your business name the better. And what better way to do this than to attach that name to everything you share, post and engage with?
3. Access to some great content
No matter how much you know, there is always more to learn, and with Pinterest’s tools for business expanding constantly, even we don’t know everything there is to know all the time! Pinterest has recently started uploading tailored educational tools for Pinterest business profiles, and they’re actually super helpful!
With guidance on how to use the platform to communicate your story and vision, ideas of how to attract the right market, and information around how to use the backend analytics to your advantage, Pinterest for business is all about best practice, and they certainly want to help you get it right!
4. Access to upcoming features
Similar to the above, Pinterest is actually really good at letting us know when they’re about to release something new and revolutionary – and those with business accounts are notified first!
How to set up a business profile?
So, how do you set up a business profile?
This will depend on if you are already engaging in Pinterest marketing through an existing account, or if you are a completely new user. As an initial aid to your decision, look at your existing profile (if you have one) and establish its importance for your business.
Are you already being followed by lots of users that you consider to sit within your target audience?
Does your existing account already boast a heavy focus on your business, with specific Pins and boards?
If the answers to the above are yes, you most likely do want to stick with your existing profile and simply convert it into a Pinterest for business account.
Converting your personal profile to a business account is super easy- it’s literally a big red button in the backend of your account, which allows you to convert your profile type. Once you click on this button, you will be asked to modify your account details – mainly editing your account and contact name, your ‘About You’ information, adding a website link and informing Pinterest of your area of business. Oh, and don’t forget those Terms of Service we discussed earlier!
Alternatively, if you are setting up a new account, simply ensure on the registration page that you are signing up for a business account rather than an average user account. From there, just follow the steps as you go – and make sure to enter your business name when it asks for your name.
If anything discussed above is not clear or looks to be something you need support with, my Pinterest management services have been designed to help. My approach is to work with you rather than for you, enhancing your existing strategy and finding out how Pinterest can best work for you and your business. Get in touch today to discuss further how we can turn Pinterest into your secret business weapon.
If the roles are reversed and you have decided to create your own group board, first you must set up the board as normal. Once complete you can easily allow group requests by clicking on “Invite” next to your profile picture and turning on “Group Requests”. If anyone requests to join, you’ll receive a notification within Pinterest and by email – you can’t miss them!