How to optimize your website for Pinterest.
How to optimize your website for Pinterest.
Is your website optimized for Pinterest?
Mood boards are very “in” right now, and so a site that enables users to create a mood board from the comfort of their smartphone is sure to gain a lot of attention. Of course, we’re talking about Pinterest, but how do we go the extra mile; taking Pinterest from a simple picture sharing site, to using Pinterest to actually gain more website traffic?
As Pinterest has grown so too has its fanbase, with around 5% of website traffic across all industries now initiating from a Pinterest page. Think about it, that’s 5% of all fashion sites, travel sites, retailers and service providers, as well as the obvious sectors such as weddings and events. Pinterest is big business, bringing in new visitors, engaging potential customers and encouraging customers to share your products and services with their own networks.
With that in mind, take a minute to look at your own website. Has it been optimized for Pinterest?
WHAT WILL YOU LEARN:
How to increase your domain quality.
How to make your website content pinnable.
4 Tips to optimize your website content.
How to verify your website on Pinterest.
How to add a Pint-it button.
How to enable rich pins on your account.
How to optimize your pin description.
How to add a Pinterest Widget.
Increase your domain quality!
The Pinterest fairies judge your website quality almost entirely on the quality of your domain. Pinterest SEO optimization for your website means that Pinterest will trust you, but to get to that stage you have to check a few things are in place first.
Converting your Pinterest profile to a Business account is fundamental to showing you’re a legitimate business, closely followed by claiming your website and linking it to your profile. Another thing you can do to increase domain quality is to go back to an old favorite – SEO. Spending time on Pinterest SEO optimization for your website means users will be brought back to your Pinterest profile time and time again when they search for relevant terms.
Make your website content pinnable.
How does your Pinterest-to-website customer journey look?
Think of it like this – if a potential customer sees something they love on your website and they want to share it with their friends, you want to make it as easy as possible for them to pin your content– right? A quick review of your website from a Pinterest users’ perspective can do wonders…
Making sure your pins are full of high-quality content is simple but so effective – it can be all too easy to forget about the content when you’re focussed on Pinterest SEO optimization for your website, but don’t let your content slip!
4 Tips to optimize your website content
TIP 1. Start adding Infographic pins that are designed to be repinned. Here is an example. CLICK
TIP 2. Add ALT text to all your images. When your pin will be repinned you can make sure that they are already Pinterest SEO worthy. Add for instance the blog post name, location name and your business name and related keywords.
Example: Garden wedding in New York by Suzy Photography. Summer wedding, wedding dress, garden wedding ceremony, New York wedding.
TIP 3. If you have a WordPress website, then you can use the Open Graph Meta plugin to find out if you are having problems with your content.
TIP 4. Download the Pinterest Save Button extension and check on each of your website pages if the photos are pinnable. I can happen that your website template prevents from photos to be repinned.
Verify your website on Pinterest.
And finally, verify your website with Pinterest. Much like those little blue ticks on Instagram and Twitter that show us when a user really is our favourite actor or celeb, everyone trusts verification, and doing this on Pinterest gives you access to all sorts of interesting extras – such as Pinterest analytics, new features and tools.
Add a Pin-it Button.
Adding a Pin-It button to your website is pretty much one of the easiest ways to ensure your website is compatible with Pinterest. If you have a great image and you want it to be shared, why wouldn’t you provide a simple button that does just that? And by using a “Pin It” button, you’ll remind your users and customers to do just that! PIN IT!
Enable Rich Pins on your account.
Rich pins are a great way to add extra information to your pins directly from your blog or product. If you update your blog post meta description and SEO then it will automatically be added to your pins. Double-check if your blog post has relevant keywords for your niche.
Learn more about Rich Pins HERE.
Optimize your Pin description.
It takes a bit of time to get used to, but once you get a handle on optimizing your Pinterest descriptions and titles to match your website content, you’ll see a huge difference in conversion and website traffic. After all, Pinterest trusts content that it knows is valuable, so if your pin titles and descriptions are intricately linked to the pages they relate to on your site, Pinterest will be far more likely to boost their viewability.
TIP: Make sure that your blog post title is included in your pin description.
TIP: Don’t optimize the pin descriptions of old pins. You can better pin them fresh and add the correct description to them.
Add a Pinterest Widget.
You can increase your website visitors to head over to your Pinterest profile by adding Pinterest Widgets. You can show your profile or best pins right on your website.
HERE you can find how to include a widget on your website.
That’s an awful lot to take in, we know, and there are plenty of other ways to ensure great Pinterest SEO optimization for your website. If you need full management or simply a helping hand in action some of the points above, my Pinterest management packages are designed to give you the support you need – with a focus on ensuring your brand is showcased with a successful Pinterest presence.