How to optimize your Pinterest descriptions. A complete guide!
How to optimize your Pinterest descriptions. A complete guide!
Learn how to write Pin descriptions that get you in the top results.
In the last year, Pinterest has become one of the leading social media platforms in the world with over 335 million active users per month! Impressive isn’t it? Stop and think about it, think and imagine that enormous number logging every month to seek inspiration, knowledge, products and services… so why not use that fact to put yourself and your vision out there?!
You may think, well my product isn’t US oriented - but then take in consideration that one third of those numbers are US users and two thirds are global, and the numbers of the global visitors are skyrocketing every month! All you have to do is learn how to improve your Pinterest marketing strategy to target your ideal clients, and the best way to do that is with none other than Pinterest descriptions.
Why optimizing your Pinterest descriptions is key and drive much more traffic to your website.
To have an answer to that question is to ask yourself what Pinterest really is? We all know that Pinterest is an endless source for inspiration and it is a search engine just like Google! You type in your wish, you get the answer based on those words you searched for!
Pinterest is and uses those keywords to learn what your Pin is about. The description basically leads your ideal client to you, presenting in front of them your specific product among all the general vague results. With optimizing your Pin description, you give a clear path to the targeted audience, thus your website will have more valuable and numerous visits.
Every knowledge and craft has their own artistry, the key is to know how. But not to worry! If you want to improve your Pinterest SEO and learn about the art of descriptive words, buckle up and let us dive into this blogpost with all those description hacks that can change your business completely!
WHAT WILL YOU LEARN:
What are pinterest descriptions
How they drive traffic
How to write them
Examples
How to Write Pinterest Board Descriptions
What are pinterest descriptions?
Pinterest descriptions complete your Pin. They literally describe what kind of content you are presenting with your Pins and Boards, or simply what your Pin is all about. For example when you hold a book that you don’t know its contents, you firstly read the title then you turn it around to the back and you can see what the book is all about, finally deciding whether you wish to read it or not.
The Pin descriptions can slightly differ in terms of desktop or mobile app. If you browse on your desktop, the Pin descriptions are on the right, and on the mobile app underneath the Pin image. In the case of Boards, the description is at the top, so the followers can easily navigate through the content described.
Okay, I can hear you saying: Well I browse and browse and yet on many Pins the descriptions are missing, and they are still popular! But in the end, the visibility of descriptions can differ. Sometimes you will see them on desktop but not on mobile, sometimes vice versa, on some Pins yes, on others not.. That is not uncommon! Even though they might not appear, rest assured that they are doing hard work behind the curtains for your Pinterest marketing, pushing your Pins towards your desired audience.
How they drive traffic to your website.
Did someone say more traffic?! Count us in!
Two years ago Pinterest created a study of 21.000 pins with analyzing Pin designs and their descriptions... are you ready for the results? Get ready to be amazed!
Using a strong call to action increased email signups 70% and online sales by 6%.
Including a price increased sales by 28%.
Including your business name in the first sentence of the description leads to a 54% higher conversion rate for email signups
So after all, descriptions matter greatly to people and also to the Pinterest algorithm as well for the growth of your Pins.
What are you waiting for? Take action, include relevant descriptions that are related to the page you are linking to; in your Pinterest Pin description, in your Board title and description where the Pin is saved, and watch the magic of Pinterest SEO working its charm! Help your Pin work its way to your ideal client with relevant keywords. (Be aware, using random unrelated keywords can result in being reported for spam, and no one wants that!)
How to write Pinterest descriptions.
Now let us get down in business and discover the most effective practices of writing the best Pinterest descriptions for your Pins!
Firstly we start with the adding of pins directly to Pinterest or scheduling them with Tailwind. When you add your Pin you will see a box for description. On Pinterest, it’s the “Tell everyone what your Pin is about” field, to the right of the Pin image field.
Secondly think about the description of your Pin. You need to include everything that might be a turning point for the people to decide whether your content is relevant to them by using more details. If someone asked you what your business is about, what would you say? Exactly, write that!
Having trouble with writing Pin descriptions? Get our FREE Pinterest Course and discover all the detailed VIDEO tutorials that will help you navigate through the core essentials of Pinterest Marketing.
Guide for writing your Pinterest description:
Start by putting relevant keywords related to your business near the beginning;
Include your brand name in the first line of the description;
Natural sentence structure (don’t overdo it with words, it is confusing for the viewer!)
A call to action – tell people what you want them to do when they visit your page;
As many key details that you can include!
And lastly, several related hashtags that will complete it.
The description is up to 500 characters, but as your Pin appears in the feed, most likely the first 30-60 words will be visible. Therefore, make sure to include the most important precise description first!
Learn from these examples!
“Modern garden wedding inspiration curated by Lovely Day wedding photography. Eternalize the visual memories of your grand day with our fine art wedding photography. Now with a special discount of 60% for printed photos! Modern wedding photography, Utah wedding photography, Utah fine art wedding. #utahwedding #utahweddingphotography
“We love to travel and destination weddings have our heart, no place is too far to create artistry when it comes to your special day. Inspiration curated by a Lovely Day wedding photography based in Utah and available worldwide. Utah wedding photography, fine art wedding fotography, destination wedding photography.#destinationweddingphotography #romanticweddingphotography “
The power of description! These strong keywords will attract engaged couples who are interested in these detailed offers of the photographers who are ready to travel, with a strong call to action and a luring discount of 60%. Sounds fantastic doesn’t it?!
Learn to write descriptions for your Pinterest boards.
You’ve got the hang out of writing the Pin descriptions didn’t you! Now that you have mastered them, you will write the Board descriptions in no time!
Same as for the Pins, the descriptive writing of the Boards is up to 500 characters. You can add it by clicking the edit button of the Board that you like to optimize, in the section that says “What’s your board about?”
Guide for writing Board description:
Start by putting relevant keywords related to your business near the beginning.
Be specific in your description.
Keywords are crucial, use them.
Explain what your board is about and which topics it covers.
What does your board solve and for who is it made.
Include broad, niche and long-tail keywords.
Include descriptions. It will increase the chance of being discovered.
Be specific in your description.
If you find that learning everything about Pinterest marketing strategy and managing is overwhelming and keeps you away from the creative aspect of your business, work with me and save time!
Working with me gets you someone who understands your style and vision, thinks outside the box fueling your mind with creative tips, works hard to transform your Pinterest to be discovered by your ideal audience and book more clients. My sole purpose is to work for your benefit and reach your highest potential, because after all the hard work you’ve done through the years - you know you deserve it!