Branded pins! Why they make all the difference
Grow your Pinterest as a wedding creative
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The Branded Pins Guide for business creatives!
Raise your hand if you have uploaded your beautiful content on Pinterest but it just doesn’t get the deserved attention nor increase your website clicks! You’ve worked so hard and still, somehow it just doesn’t cut it! It is only natural to expect your talent to be appreciated and we’ve all been there. So, how can you ensnare the viewer’s attention to be interested to click to your website and learn more? Easy! The answer is branded pins!
As an entrepreneur on Pinterest, your main goal is to increase website clicks that will eventually lead to booking your ideal clients. With branded pins, you tell the viewer what your pin is about and if they click - they will receive more information. It is the well-balanced aesthetic of graphic pins to include the essence of their content plus the curiosity to want to learn more.
Don’t fret there is no need to take any courses in graphic design and learn complicated apps, I am here to explain how to create the best looking branded pins with small effort on your behalf! Get yourself a comfy spot and let’s get those website clicks flowing in like never before!
WHAT WILL YOU LEARN:
What are branded pins
How to use branded pins
How to create branded pins
What are branded pins
Branded pins represent your unique creative brand. They distinguish your own vision from all photos you encounter on Pinterest. They make you different, your brand vision clear and they have a call to action that will make the potential clients interested to click to your website. In the profound ocean of Pinterest visual aesthetic, branded pins make your content stand out instead of just blending and getting lost. Basically, they are a vital tool for your Pinterest marketing.
How to use branded pins
Branded pins are used for the sole purpose of getting your target audience on your website. They are the tool for the Pinterest marketing strategy that will generate traffic flow. Think of them as a secret weapon that will put a spotlight on your work. As you already know, Pinterest discoverability is backed by carefully implemented background information that works for the exposure of your pins, so why not give your content a boost by implementing visual information with beautiful graphic pin designs? Don’t know how? Let’s get to the real deal!
How to create branded pins
It all starts with creating the base - a template. Recently Tailwind released a new feature - Tailwind Create; in which you can create gorgeous branded pin designs in a matter of minutes! Interested to learn more? Take a look at my article with a detailed guide included and start creating professional-looking branded pins!
You can also use the Canva app or Photoshop and custom tailor your template designs. I would recommend creating at least 3 different templates with different font/color design. Choose three photos as well and implement each photo in three different templates - and you get 9 branded pins, neat right!? Make sure you put 3 different headline text overlays to your graphic pins that will tell the viewer what your pin is about, in that way you put three different calls of action that will attract your ideal audience.
As long as we are on the subject of the target audience, your opt-in templates must have a style that will attract your ideal client, so based on your knowledge of who your ideal customers are - create graphic pins that will feel directed towards their needs. Your graphic pins must feel to your potential clients like: “This is it! This is what I am looking for!”
Having difficulty navigating through the whole designing process and you still feel challenged when it comes to creating the perfect Pinterest marketing strategy?
Not to worry, I am all about finding what works for YOU and your unique business. With my custom-tailored Pinterest management services, you won’t feel the pressure of learning it all, only to sit back, relax, and watch how your business transforms in my hands! With me, you get someone who understands your style and will not only dedicate to Pinterest but also how to optimize your website and book more clients!